Please feel free to peruse these samples of my work. Do keep in mind, though, that a lot of the more complex work I’ve done is proprietary information that cannot be included here.
E-mail Campaigns/Communications
- New Member Follow-up Campaign (to encourage regular use)
- Trial Follow-up Campaign (to encourage use of trial and membership purchase)
- Individual Membership Renewal Campaign (to encourage early renewal and follow up if expired)
- Order Confirmation E-mail (product purchase)
- Weekly E-mail Newsletter (e-mail newsletter – graphics removed)
- Sample Customer Service Replies
Book Development / Promotion
Product & Operations Documentation – Procedures, Forms, & Templates
- Innovation Design Project Hand-off Content Template
- Shipping Set-up Procedure (E-commerce)
- New Hire Procedure
- Art Checklist Form
- QA Hand-off Approval Form
- Technical Guide: Enabling Slot Game Feature
Site Usability & UX Recommendations
Social Commentary
- Healthcare/Emergency Worker Concerns Anticipated (early in the pandemic)
- Societal Discord Commentary & Recommended Resources for Learning about Systemic Racism
Project/Vendor Management
- Coordinated Print Packages (Mail, HR Benefits)
- Flyers/Brochures
- Promotional Items
Business-to-Business
- Trade Press Heat Pump Article (published multiple places)
- Service Introduction Postcard
- Dealer Fact Sheet (new program)
- Fax Ad
- Business Plan Preparation Questionnaire – Existing Business
Business-to-Consumer
- Upsell Postcard (Concept/Writing Only)
- Help Screen Content for Slot Machine/Game
E-commerce Content
- Product Descriptions – Detailed & Brief Versions
Internal (Employee) Communication
Graphic Design
DESIGN: Political Campaign Mailers & Letterhead/Logo
OpEd-type Articles
- In Terri’s Shoes (Terri Schiavo)
- Larger than Life (Celebrity Illness)
- Larger than Life (Dale Earnhardt)
- Has Armageddon Begun? (post-9/11)
- Stand Up and Be Counted (Candidate Selection 2000)
- My Blog (current events, travel, etc.)
