The Professional

 
“I want anything I am involved with, personally and professionally, to be the absolute best it can be and nothing less — and am willing to give my all toward that end. When I am in, I am all in!”
 

COMMUNICATIONS

When it’s time to put in place a communications strategy, you need a “winning hand,” each and every time. And, with the time pressures and staff reductions common in today’s world, it’s not always possible to find the internal resources to make it happen the way you want. That’s the time to play the “Creative Wild Card.” Let the Creative Wild Card’s experience and success in a wide variety of industries and functions benefit your business as well.  (Get Resume)

Digital/Online Strategy
If the whole Internet “buzz” has got you feeling a little overwhelmed, never fear… Creative Wild Card has the solutions you need. Having set up remote computer connections since 1986 and managed high-speed telecommunications connections to the Internet since 1994, the groundwork was long laid for the transition to Web site development and marketing.

  • Strategy & User Interface – Creative Wild Card has played a critical role in determining the strategies used by numerous Web sites. From writing business plans to identifying logical, easy-to-use interfaces for site visitors and developing the back-end processes, procedures, and communications for e-commerce sites for both products and member-based services, it’s a matter of “been there, done that” when you hook up with the Creative Wild Card.
  • Project Management
  • Marketing – Creative Wild Card has worked to market numerous sites through both traditional and online means, from print advertising to search engine registration, PPC campaign set-up/monitoring and e-mail campaigns. Metatags (better known as descriptions and keywords that can help determine your site’s placement once it’s submitted to the search engines) are old hat. It’s also important to set up affiliations and links with other sites. And PPC (pay-per-click) is business as usual. But it can cost you a lot more than it needs to if you don’t set it up and manage it effectively. Then there’s the beauty of automated e-mail follow-up campaigns – a great personalized way to convert prospects to customers and then retain those you converted.
  • Content
  • Analytics

Marketing
The Creative Wild Card has practiced marketing in some form or fashion for more than two decades. From strategy and planning to implementation and tracking, you can bet on gaining valuable insight. Experience includes:

  • Consulting – New market opportunities, marketing planning, brochure/Web site development, communications strategy, press release creation, managing change, organizational development
  • Product/Project Management – Budgets, forecasts, P&L, strategy, market planning, process & procedure development & implementation, customer service/sales/technician training & documentation, multimedia advertising campaigns, press releases, customer surveys, focus groups, tracking, process improvements
  • Marketing Communications – Brochures, newsletters, press releases and kits, direct mail & e-mail, display & classified advertising, Yellow Pages advertising, multimedia (TV/radio/print) campaigns, copy & script writing, layout, interactive demonstrations, Web sites
  • Customer Relationship Management – Lead development, sales contact, prospect surveys, networking, training
  • Analytics/Media

Written Communications
If your goal is error-free written communications, Creative Wild Card can deliver. Whether you need materials developed from scratch or just want to make sure what you already have gets a good going-over before you publish it, you can’t go wrong with Creative Wild Card. Whether your project involves advertising, business plans, newsletters, books, customer relationship communications, web content, procedure documentation, or training manuals, you’ll get the skill and experience you deserve when you put Creative Wild Card into play. Services include writing, editing, layout, proofreading, and word processing.

Pre-/Post-Sales Support (Clientele & Staff)
If effective communications are key to “making it sell” (whether “it” is an idea you want your employees to embrace or a product you are offering your customers), training and documentation play a key role. The Creative Wild Card brings extensive experience to the table in these areas as well.

  • Training – The Creative Wild Card started out in business as a trainer with a Fortune 500 company, instructing automotive and industrial warehouses throughout North America on how to access and effectively use the supplier’s computerized inventory search and order entry system (and this was in the days when PC’s were still a novelty!). Training has continued as a focus ever since, from analyzing the needs of warehouse staff for training on new parts lines to identifying the stumbling blocks in selling and servicing telecommunications products and then developing the training and support materials that meet the needs of the target audience. Or developing new services and training all staff involved, from sales to service, on all the ins and outs. Whether facilitating college courses in traditional or accelerated degree programs (in other words, to “typical” college students and/or working adults) or creating/facilitating training on customer service and leadership, the goal is always to bring real-world applicability to the subject matter through specialized activities.
  • Documentation – With experience developing user manuals for order entry/processing, purchasing, e-mail, fax, and other business-related computer software and systems (directed at those with minimal exposure to computers), you can depend on the Creative Wild Card to deliver the documentation your staff needs to carry on even in the face of change. In addition, you can take advantage of the Creative Wild Card’s experience researching new products and documenting the “need-to-knows” for everyone from customer service and sales to warehousing staff.
  • E-mail/Phone Support

Layout/Graphic Design

  • Graphic Design (flyers, brochures, mailers, magazine ads)
  • Book/Newsletter Layout

Best of all, the Creative Wild Card brings this experience to bear while communicating effectively with everyone from seniors to Gen Y, in new media as well as traditional. Keeping up with the times is part of what makes her tick.

ACCOUNTING/FINANCIAL ANALYSIS

  • High-volume Bookkeeping – Account reconciliations, credit card processing/batching, invoicing, A/P, A/R, job costing, reports, all state taxes and federal deposits, etc.
  • Audit/Analysis – Customer/vendor invoicing and shipping costs against estimates/established pricing
  • Discrepancy/Dispute Research/Resolution
  • Unattributed (“Automatic”) Reconciliation Adjustment Corrections – Audit, identify, and properly account for with limited records
  • Accounting Software Implementation
  • Procedure Development – To ensure consistent entry in the future
  • Budgets/Forecasts/P&L Responsibility – Product and department management positions

INDUSTRY EXPERIENCE

The Creative Wild Card has considerable knowledge in a wide variety of industries, between full-time positions and consulting engagements, including:

E-commerce • Education Services (Membership-based) • Engineering • Self-Publishing • Automotive/Industrial Aftermarket • Retail • IT Consulting/Services • Manufacturing • Legal Services • Political Campaign • State Government • Telecommunications • Utilities • Commercial Construction • Tax/Accounting & Incorporation Services • Education • Patented Consumer Product • Rental Property

If this breadth of experience doesn’t tell the story, the Creative Wild Card truly enjoys mastering new skills, taking on new experiences and learning the ins and outs of new environments or industries.

(Get Samples)  (Get References)

If you’re ready to put the Creative Wild Card into play, drop her a line today at info@creativewildcard.com